After nearly 30 years the undisputed news leader, ABC 7 Chicago’s ratings dominance is being challenged. With the aid of a strong NBC line-up and coverage of the champion Chicago Blackhawks, competitor WMAQ (NBC5) has made significant ratings gains among young viewers. Those ratings increases, while not challenging WLS’ total viewer ratings, have given NBC5 two straight months of victories in the 25-54 demo. To acknowledge the threat, ABC 7 debuted this promo touting their legacy status, reminding viewers of their staying power, due to being a trusted and proven source for news.
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